Geo Targeting

As the name suggests, geo targeting is the promotion of products or services to the target market through determining his/her physical geographic location. It aims to deliver various content to the potential consumer through the specific country, region, city, organisation, ISP, or other geographic criteria.

Targeting for businesses

Targeting for businesses

To be able to do this, geo targeting makes use of a geolocation software, which is based on the information given by the visitors themselves or through other ways of pooling personal information such as email lists and date base. Another advantage of geo targeting for businesses is that it delivers automated content making it all the more cost effective.